WSQ Advanced Social Media Management
Training Provider: EQUINET ACADEMY PRIVATE LIMITED
Course Reference: TGS-2021010172
S$488
Original: S$975
Save S$488
About This Course
By the end of the class, participants will be able to:
• Develop a systematic process for managing their social media marketing function
• Audit, track and optimize their social media marketing processes
• Create more effective social media marketing campaigns using content best practices
• Improve their online influence and strengthen their fan communities
• Develop a social media budget and track their social media ROI
• Manage their social media marketing functions effectively and sustainably
What You'll Learn
Targeted at current corporate and individual users of social media, this advanced-level course will provide a step-by-step guide to managing social media marketing function in a systematic and sustainable fashion. Using the easily remembered acronym ACE-ING!, it covers the following 5-steps:
- Analyse: Assessing your current social media situation
- Curate: Developing content ideas and putting them into a calendar
- Execute: Advanced social media content strategies and techniques
- Infer & Navigate: Understanding and responding to data
- Governance: Managing your social media function for the long-term
Guided by best practices in both B2C and B2B businesses, it introduces a process for you to build your social media influence in a more scientific manner.
During the course, participants will learn and apply the more advanced strategies and tactics gleaned from the world of behavioural economics, storytelling, data analytics, and brand building. They will also be equipped with the tools and techniques needed to manage company’s social media function as well as to develop their own SOPs for social media.
- Analyse: Assessing your current social media situation
- Curate: Developing content ideas and putting them into a calendar
- Execute: Advanced social media content strategies and techniques
- Infer & Navigate: Understanding and responding to data
- Governance: Managing your social media function for the long-term
Guided by best practices in both B2C and B2B businesses, it introduces a process for you to build your social media influence in a more scientific manner.
During the course, participants will learn and apply the more advanced strategies and tactics gleaned from the world of behavioural economics, storytelling, data analytics, and brand building. They will also be equipped with the tools and techniques needed to manage company’s social media function as well as to develop their own SOPs for social media.
Entry Requirements
Minimum O-Levels with at least 1 year of working experience.
Course Details
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Note: To apply for this course, visit or contact the training provider directly.
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