Building Your Brand with LinkedIn Marketing
About This Course
- Create an optimised LinkedIn page to represent your business
- Manage your LinkedIn page to establish brand credibility and increase networking opportunities
- Learn about different LinkedIn ad types and how to create, publish and manage LinkedIn ads
- Make use of automation and campaign management tools to scale your advertising campaigns to improve outreach
- Use analytics and reports to evaluate campaign results and make adjustments to improve future campaigns
What You'll Learn
- Content Creation for Lead Generation: Create valuable content that captures the interest of your target audience on LinkedIn
- Networking & Community Engagement: Discover the power of LinkedIn groups & learn how to participate in relevant communities
- Targeted Advertising on LinkedIn: Gain proficiency in utilising LInkedIn Ads to reach your specific target audience
- LinkedIn Ad Campaign Analysis: Analyse & evaluate the performance of your LinkedIn ad campaigns
Entry Requirements
Aged 21 and above
Have basic computer literacy Level 2
Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
Have a basic understanding of the camera functions of the mobile phone and
Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.