WSQ Email Marketing & Marketing Automation (Synchronous E-learning)

About This Course

By the end of the class, trainees will be able to:
• Develop and implement an effective email marketing strategy
• Establish email marketing campaign objectives and performance metrics to measure the effectiveness of email marketing implementation
• Define customer personas and perform segmentation of contact database and email lists for more relevant targeting and personalisation of products and services
• Source, evaluate, and select the most appropriate email marketing platform for the business
• Integrate social media marketing efforts with email marketing campaigns
• Demonstrate an understanding of lifecycle marketing in order to communicate relevant email marketing messages at appropriate intervals
• Drive email marketing campaign development and implementation that leverage both email marketing automation and CRM tools in alignment with marketing strategy
• Identify important email marketing metrics to track and analyse in order to achieve objectives
• Evaluate email marketing performance metrics and recommend improvements to email marketing strategy and action plans based on evaluation outcomes