WSQ Google Tag Manager
About This Course
In an increasingly noisy digital world, marketers need the flexibility to quickly update and deploy marketing codes as soon as new releases are available. Any delays are costly and might lead to an organisation’s inability to maximise their investments in tools.
In this 2-day hands-on Google Tag Manager certification course, participants will learn step-by-step powerful yet simple tag deployment strategies. You will get an understanding of the technical features & capabilities of Google’s Tag Manager suite, and learn how these help to hasten your tag deployment workflows. During the course, you will have hands-on experience to create a variety of commonly-used tags such as Google Analytics and Facebook Pixel.
Course participants will be equipped with insights and experience installing Google Tag Manager on a WordPress site. On the second day, participants will learn how to set up user-defined variables and track events such as clicks, form submissions and more.
What You'll Learn
- Connect and verify Google Tag Manager account setup and compatibility with a website and Google Analytics
- Create a Google Tag Manager account
- Install Google Tag Manager on a WordPress website
- Utilise Google Tag Assistant to evaluate a Google Tag Manager setup
- Associate Google Analytics to a Google Tag Manager account
- Set up Google Analytics event tracking
- Manage Google Tag Manager versioning
- Utilise the Google Tag Manager Preview mode
- Deploy Facebook Pixel using Google Tag Manager
- Assign Google Tag Manager container permissions
Entry Requirements
• Minimum age: 18
• Years of working experience: 1
• Possess basic ICT knowledge such as browsing the web, opening of folders and documents, and basic navigation of software interface
• This course is targeted to PMEs (Professionals, Managers, and Executives) who are in marketing roles or intending to get a job in marketing.