Marketing on Xiao Hong Shu
About This Course
- Learn how to analyse trends and developments in Chinese and overseas markets in order to identify international business opportunities
- Identify and analyse the social and cultural factors that can impact Chinese and international marketing efforts
- Develop targeted and localised marketing strategies aligned with language, cultural and social differences
- Learn how to create and manage an account on Xiao Hong Shu
- Hands-on practical to use in-app photo and video editing features to create posts
- Master optimisation strategies to maximise outreach of postings
- Learn about the various types of advertising and e-commerce options on Xiao Hong Shu
- Discover trending topics and identify key opinion leaders on the platform to improve the effectiveness of your outreach campaigns
What You'll Learn
- Developing a Winning Content Strategy: Develop a successful content strategy that resonates with the target audience on Xiao Hong Shu
- Harnessing Influencer Marketing: Leverage influencers to expand reach and connect with a wider audience
- Analysing Campaign Performance: Track & analyse the performance of Xiao Hong Shu Marketing Campaigns
Entry Requirements
Aged 18 and above
Have basic computer literacy Level 2
Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
Have a basic understanding of the camera functions of the mobile phone and
Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.