Optimize Your Website Performance with Google Analytics 4 (GA4)
About This Course
This WSQ course on Google Analytics 4 (GA4) provides an in-depth understanding of how to effectively manage market research to derive meaningful business insights. Learn the best practices in conducting market research using GA4, including data collection from multiple channels while considering privacy laws. Discover techniques for deploying exploration and funnel analysis to predict future demand, setting up events, and analyzing competitor insights.
The course will also teach you how to articulate data implications by understanding the principles of direct marketing and interpreting various GA4 reports. You will gain skills in translating complex data into actionable strategies, helping you make informed decisions to enhance your marketing efforts and business performance.
What You'll Learn
• LO1: Learners will be able to manage market research to draw useful business insights using GA4.
• LO2: Learners will be able to collect data from various channels and consider the implications.
• LO3: Learners will be able to analyze data to gain insights on future demand and competitors.
• LO4: Learners will be able to articulate business implications and trends with marketing principles.
Topics Covered
Topic 1: Manage Market Research
• Overview of market research with Google Analytics GA4
• Best practices in market search and analysis
Topic 2: Collect Data
• Determine the channels to collect data from customers
• Consider the implication of data collection and privacy laws
Topic 3: Analyse Data
• Deploy exploration and funnel analysis to establish future product demand and sales
• Setup events and conversions to Analyze competitor insights
Topic 4: Articulate Data Implication
• Principle of direct marketing
• Articulate business implications and trends with various GA4 reports
Entry Requirements
Knowledge and Skills
• Able to operate computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience.
• Minimum 18 years old