Post-Diploma Certificate in Creative Content Creation (part of Specialist Diploma in Digital Content Creation for E-Commerce)
About This Course
The Post-Diploma Certificate in Creative Content Creation (PDC1 of Specialist Diploma in Digital Content Creation for E-Commerce) aims to train the learners on the following:
1. Analytics measurement plan for stake holders by applying the fundamentals of web analytics and trend forecasting to support digital content creation for E-Commerce environments. Including content planning and strategy, measuring of the effectiveness of marketing channels and the making of informed business decisions in digital content creation.
2. User experience design techniques (UX) to create content for a brand’s designated audience and apply sense-making skills into content-focused design and easy user interfaces (UI). Learners will be able to apply empathy techniques to better understand users and improve customer satisfaction with digital interfaces that are easy to use and a delight to interact with.
3. Dynamic and engaging digital content that is in line with an organization’s art direction for the e-commerce environment. Learners will be able to demonstrate stakeholder management, business presentation delivery and design writing skills and the ability to communicate with both internal and external stakeholders.
What You'll Learn
• Web Analytics - 45 hours
• UX/UI Design - 45 hours
• Content Creation Design - 60 hours
Entry Requirements
The admission requirement(s) is/are:
• A diploma from a local polytechnic or degree in design, user experience or information technology with a minimum of 3 year(s) of working experience in the areas of relevance mentioned above.
Recognition of Prior Learning (RPL):
• Applicants who do not meet the entry requirements may be considered for admission to the course based on:
o Evidence of at least 5 years of relevant working experience; or
o Supporting evidence of competency readiness.
• Suitable applicants who are shortlisted may have to go through an interview and/or entrance test(s). The Polytechnic reserves the right to shortlist and admit applicants.