Post-Diploma Certificate in Content Marketing & Management (part of Specialist Diploma in Digital Content Creation for E-Commerce)
About This Course
The Post-Diploma Certificate in Content Marketing & Management (part of Specialist Diploma in Digital Content Creation for E-Commerce) aims to train the learners on the following:
1. Social media strategy and trend forecasting to keep abreast of competitor’s products and industry trends. Learners will be able to create a social media marketing proposal and identify key performance indicators to manage performance of their social media strategies.
2. Content copywriting to explore different ideas and concepts for visual and verbal elements and collaborate with design and art teams for content development. Learners will be able to apply the principles of empathetic design to create content that will generate the desired response from the target audience.
3. The differences between traditional marketing and marketing 4.0 concepts. Learners will be able to define a target market’s audience to promote brand, products and services across different channels.
What You'll Learn
• Social Media Strategies - 45 hours
• Content Copywriting - 45 hours
• Marketing & Digital Channel Management - 60 hours
Entry Requirements
The admission requirement(s) is/are:
• A diploma from a local polytechnic or degree in design, user experience or information technology with a minimum of 3 year(s) of working experience in the areas of relevance mentioned above.
Recognition of Prior Learning (RPL):
• Applicants who do not meet the entry requirements may be considered for admission to the course based on:
o Evidence of at least 5 years of relevant working experience; or
o Supporting evidence of competency readiness.
• Suitable applicants who are shortlisted may have to go through an interview and/or entrance test(s). The Polytechnic reserves the right to shortlist and admit applicants.