Optimize Your Website Performance with Google Analytics 4 (GA4) (Synchronous e-learning)
About This Course
Course Objective
Upon completion of the course, learners will be to develop market research, implement and monitor market research activities on Google Analytics 4.
Learning Outcomes
• LO1: Learners will be able to manage market research to draw useful business insights using GA4.
• LO2: Learners will be able to collect data from various channels and consider the implications.
• LO3: Learners will be able to analyze data to gain insights on future demand and competitors.
• LO4: Learners will be able to articulate business implications and trends with marketing principles.
What You'll Learn
• Overview of market research with Google Analytics GA4
• Best practices in market search and analysis
Topic 2: Collect Data
• Determine the channels to collect data from customers
• Consider the implication of data collection and privacy laws
Topic 3: Analyse Data
• Deploy exploration and funnel analysis to establish future product demand and sales
• Setup events and conversions to Analyze competitor insights
Topic 4: Articulate Data Implication
• Principle of direct marketing
• Articulate business implications and trends with various GA4 reports
Entry Requirements
Knowledge and Skills
• Able to operate computer functions with minimum Computer Literacy Level 2 based on ICAS Computer Skills Assessment Framework
• Minimum 3 GCE ‘O’ Levels Passes including English or WPL Level 5 (Average of Reading, Listening, Speaking & Writing Scores)
Attitude
• Positive Learning Attitude
• Enthusiastic Learner
Experience
• Minimum of 1 year of working experience.
• Minimum 18 years old