Post-Diploma Certificate in Experience Design & Management (Part of Specialist Diploma in Service Experience Design and Innovation)
About This Course
Post-Diploma Certificate in Experience Design & Management (PDC2 of Specialist Diploma in Service Experience Design and Innovation) comprises 4 modules, they are:
(1) Service Marketing & Customer Behaviour - 30 Hours
(2) Experiential Design - 45 Hours
(3) Organizational Communication - 30 Hours
(4) Design Project - 45 Hours
What You'll Learn
1. the understanding of Service Marketing and the importance of Customer Behaviour towards the devising & designing of services and experience. Comprehension, analysis and application of various methodologies and tools will include marketing strategies, service marketing mix (7Ps), psychographics study, social cognition, emotion & social identity theory and decision-making process (cultural values, group dynamics, motivations, brand influence) to identify service gaps and business opportunities.
2. the fundamental concepts of Experiential Design to tell a persuasive story.
3. with good communication skills to articulate well, convey a message, persuade buy-ins from stakeholders in the organisations and to articulate new value propositions to address concerns.
4. the knowledge, skills and strategies acquired through the course on to a design project.
Entry Requirements
A diploma from a local Polytechnic, ITE, or other IHLs in any relevant disciplines.
Applicants who do not meet the entry requirements may be considered for admission to the course based on:
(i) Evidence of at least 5 years of relevant working experience; or
(ii) Supporting evidence of competency readiness.
Suitable applicants who are shortlisted may have to go through an interview and/or entrance test(s). The Polytechnic reserves the right to shortlist and admit applicants.