Basic Storyboarding and Copywriting for Video Production on Social Media
About This Course
This course will close these performance gaps by equipping the learners with the following skills and knowledge to
- develop creative vision of the production with objectives, outcomes, logistical and technical requirement of the production
- conceptualize creative ways to illustrate frames from the angle of a camera with the preferences of the target audience
- develop effective framing for each shot with consideration of camera equipment, camera movements, angles, and specific lighting required for each shot, key character poses and expressions, and frame composition and sequencing approaches.
- develop mood boards to depict visual looks and styles for different scenes with techniques for depicting visual styles
- work with art team to further enhance the storyboard panels using concept art
- refine storyboards to achieve the desired flow and impact from the scenes through creative ways with fundamental technical parameters for visuals, including color, resolution, and aspect ratios and relevant storyboard, graphics, and editing software
- review storyboards and provide detailed notes on frames for future revisions or feedback
- present storyboards to relevant stakeholders.
What You'll Learn
The retail industry is characterized by rapidly evolving consumer preferences, technological advancements, and the ever-growing presence of e-commerce. In this environment, retail professionals must continually adapt their content advertising strategies to engage and retain customers effectively. Visual storytelling training programs tailored to the retail industry address several critical skills and competencies necessary for success in this highly competitive sector.
One such skill is the ability to conceptualize creative ways to illustrate frames from various camera angles while considering the target audience's preferences. This skill allows retail professionals to create content advertising that resonates with consumers and drives the success of their marketing campaigns.
Another essential skill is the mastery of framing, which involves considering factors such as camera equipment, movements, angles, lighting, character poses, and frame composition when creating engaging visual content. Training in this area enhances retail professionals' understanding and application of framing techniques, ultimately leading to more cohesive and impactful visual narratives in their content advertising efforts.
Entry Requirements
Aged 18 and above
Have basic computer literacy Level 2
Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.