Talent Sourcing and Selection Techniques for Social Media Advertising
About This Course
This course will close these performance gaps by equipping the learners with the following skills and knowledge to
- review the types of audition or selection process that would be appropriate for the production, considering specific acting requirements and methods to identify emerging talents
- evaluate the strengths and weaknesses of talent by considering techniques for improvisation based on the script
- review potential talent briefs to provide inputs for alternatives, taking into account the requirements for main characters, narrators, voice-over artists, and the marketability of talent available
- assess the performer's impact on the production, factoring in the commercial and aesthetic criteria for selecting supporting artistes and contributors
- conduct interviews or auditions with talent, narrators, or voice-over artists and other supporting talent, applying knowledge of acting techniques and styles
What You'll Learn
The need for this training arises from the growing importance of influencers, content creators, and other talent in the realm of social media advertising. With the rise of platforms like Instagram, TikTok, and YouTube, there is a growing demand for individuals who can effectively source and select the right talent to represent a brand or product, ensuring that the advertising campaign resonates with the target audience and achieves the desired results. A study by Influencer Marketing Hub found that businesses earn an average of $5.78 for every dollar spent on influencer marketing (Influencer Marketing Hub, 2023). This data suggests that investing in training to enhance marketing professionals' talent sourcing and selection skills can lead to significant returns on investment for their campaigns.
Marketing professionals often possess strong foundational knowledge of advertising strategies and audience targeting. However, identifying and selecting the right talent for social media advertising requires a unique set of skills, which this training aims to provide. By participating in this training, marketing professionals can learn to navigate the complex talent landscape and develop a keen eye for selecting individuals who align with their brand values and objectives.
Entry Requirements
Aged 18 and above
Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.