Research & Insights for Trade Associations (Intermediate)
About This Course
Through this course, learners will be equipped with the competencies to:
1) Understand the various methods and techniques used in research, including primary and secondary research, quantitative and qualitative research, and online and offline research methods.
2) Design and implement a research project, including develop research questions, select appropriate methods and sampling techniques, and analyse and interpret data to support trade association’s decision making
3) Develop the ability to collect, analyse and interpret data using appropriate research analytical tools and software.
4) Present research findings and recommendations to various stakeholders such as trade association members, policy makers and members of the public using appropriate data visualisation tools.
What You'll Learn
This course aims to equip learners with a practical knowledge of tools to use the appropriate research methodology to gather, analyse, and present data to present actionable insights to augment business decision making.
Entry Requirements
Trade associations or public who are keen to find out more on market research and insights.