Innovative Communication Methods
About This Course
In the current digital landscape, many formal and informal communications to internal and external stakeholders are done in writing due to the rise of instant messaging platforms and social media platforms. It is therefore important for executives to be able to write compelling, creative and concise writing that are able to effectively capture the reader's attention while conveying the message with accuracy.
Thanks to the rapid advancement of technology, AI-integrated tools are now available to help craft professional messages for free. In this 2-day course, learn the right prompts to use on the world's largest language based AI tool, ChatGPT, to improve on your written communication prowess immediately.
Enhance your writing with the "AIDA Model", this approach empowers and distinguishes yourself as a proficient communicator who is capable of crafting compelling content in alignment with your organisation's intended message.
What You'll Learn
- Utilising Artificial Intelligence for Professional Communications: Harness the power of tools like ChatGPT to create professional materials and collaterals with precision
- Effective Communication with Stakeholders: Identify and apply best practices, such as the PIE (Purpose, Importance, Expectation) Model, to communicate effectively with both internal and external stakeholders
- Craft Compelling Content using the AIDA Model: Prompt stakeholders to take decisive and enthusiastic actions aligned with communication objectives with the AIDA (Attention, Interest, Desire, Action) Model
- Evaluating Communication Plans: Conduct a thorough and critical review of communication plans via strategies such as Pilot Testing and Stakeholder Buy-In to gauge their effectiveness
Entry Requirements
Aged 18 and above
Have basic computer literacy Level 2
Have minimum GCE “N”, “O” or “A” Level / NITEC or a diploma qualification and minimum 2 years of working experience;
Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59.