Building a Digital Brand Experience
Training Provider: Nanyang Polytechnic
Course Reference: TGS-2024041219
S$675
Original: S$2,250
Save S$1,575
About This Course
After the course, learners will be able to:
- Explain the behaviours and expectations of the always-connected consumer in the digital era.
- Explain the importance of a consistent and cohesive digital brand presence to build brand value, trust and loyalty.
- Recommend key digital marketing platforms, tools and evaluate their effectiveness in enhancing digital brand interactions and customer engagements.
- Design meaningful and engaging digital brand experiences for customers
What You'll Learn
In our highly digital world, the question for businesses is not just about how established their digital channels are. The more important question we should ask is if they offer a tailored and consistent branded digital customer experience across all their digital touchpoints.
According to a survey conducted by Mckinsey, most business-to-consumer businesses still offer basic digital services, and very few designed an integrated experience. Organizations that have a well-designed digital experience achieved 15-20% boost in customer satisfaction and increasing conversion rates and growth by 20%.
Brands are no longer about what they sell, but also how they sell it, as well as the experiences they offer and what they stand for.
This workshop aims to educate attendees on the significance of a high-quality digital branding experience and how it can translate to a stronger customer equity. There will be a deep dive into the various digital marketing channels, tools and strategies to utilise data and insights to improve marketing efforts and build meaningful online experiences for customers.
According to a survey conducted by Mckinsey, most business-to-consumer businesses still offer basic digital services, and very few designed an integrated experience. Organizations that have a well-designed digital experience achieved 15-20% boost in customer satisfaction and increasing conversion rates and growth by 20%.
Brands are no longer about what they sell, but also how they sell it, as well as the experiences they offer and what they stand for.
This workshop aims to educate attendees on the significance of a high-quality digital branding experience and how it can translate to a stronger customer equity. There will be a deep dive into the various digital marketing channels, tools and strategies to utilise data and insights to improve marketing efforts and build meaningful online experiences for customers.
Entry Requirements
Working professional with basic digital marketing knowledge is preferred.
Course Details
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