Introduction to Social Commerce Marketing with Live Streaming Production
Training Provider: Nanyang Polytechnic
Course Reference: TGS-2024041488
S$675
Original: S$2,250
Save S$1,575
About This Course
Through this course, participants will be introduced to the following concepts, equipped with the technical skills crucial in conceptualising a social commerce marketing campaign:
a) Social Media Brand Guide (customer persona, strengths, weaknesses, opportunities, and threats, Brand strategy, content pillar)
b) Advertising strategy (content creation and promotion to increase followers)
c) Live streaming production process (back-end logistics to front-end hosting)
What You'll Learn
In today's rapidly evolving business environment, social media channels are no longer catered to just networking but becoming more of e-marketplaces for selling and buying of products and services. This trend of social commerce is rapidly changing the e-commerce industry, offering immediate opportunities for retailers to build trust, enhance their brand awareness, actively connect and engage with the wider customers online.
From building 'Shops' to product tags and live streaming on Facebook and Instagram, this new wave of social media marketing is growing popularity in Singapore where businesses need to react fast and adapt their marketing strategies accordingly if they want a piece of this lucrative online market.
Join us in this course where you learn about the trends, strategies and tactics on social commerce to engage and boost your business!
From building 'Shops' to product tags and live streaming on Facebook and Instagram, this new wave of social media marketing is growing popularity in Singapore where businesses need to react fast and adapt their marketing strategies accordingly if they want a piece of this lucrative online market.
Join us in this course where you learn about the trends, strategies and tactics on social commerce to engage and boost your business!
Entry Requirements
Supervisors, managers, executives, entrepreneurs who manage social media as part of their work role. Basic working knowledge on social media and digital marketing preferred.
Course Details
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