WSQ-Empower Marketers with the Knowledge of Generative AI & ChatGPT
About This Course
This course is designed to revolutionize the way marketers approach content creation. By delving into the realm of Generative AI, particularly focusing on the powerful capabilities of ChatGPT, this course empowers learners with the essential knowledge and skills to harness the potential of AI-driven content generation.
One of the key benefits of this course is its ability to merge the disciplines of marketing and AI seamlessly. By bridging these two fields, marketers gain a deeper understanding of how AI, and specifically Generative AI tools like ChatGPT, can enhance their marketing efforts. This fusion of expertise empowers marketers to leverage AI-driven insights and automation to optimize their campaigns, drive engagement, and ultimately achieve their business objectives. ChatGPT's ability to generate human-like text opens up new horizons for personalized communication, dynamic storytelling, and engaging customer interactions.
What You'll Learn
LO1 - At the end of this session, learners would be able to analyse the fundamentals of Generative AI and Prompt Engineering to conceptualise content ideas and mapping out digital storyboards to meet the market objectives as part of a content strategy.
LO2 - At the end of this session, learners would be able to distinguish content requirements based on evaluation of customer preferences through market research and utilize ChatGPT to enhance the market research process.
LO3 - At the end of this session, learners would be able to deduce the types and styles of marketing content to be delivered to customers and demonstrate the ability to effectively integrate Generative AI into digital marketing strategies.
LO4: At the end of this session, learners would be able to connect modes and processes for distributing content generated by AI and develop guidelines for content strategy execution.
Entry Requirements
ACADEMIC REQUIREMENTS:
• Aged between 21 years old and above,
• Minimum at least Learners must have Secondary Education Level,
Able to read, listen and speak English at a proficiency level
LITERACY REQUIREMENTS:
• Achieve a minimum band of 5 in IELTS OR
• Workplace Literacy (Comprehensive) Level 5
ASSUMED SKILLS, KNOWLEDGE, AND ATTITUDE
• Able to understand business Management.
• Able to perform basic tasks and functions in purchasing operations.
• Able to influence changes and decisions in the department.
• Able to translate information and present its findings.
• Possess positive attitude and excellent communication skills.
If the Learner does not meet the above requirements, they would not be admitted into the course