WSQ LinkedIn Sales and Marketing
About This Course
Linkedin is the home to 630 million business professionals. Almost 101 million are decision makers in top brands and 66% of Singaporeans are on Linkedin.
This is where most fortune 500 executives actively look for valuable content for professional & corporate development. If your target audience is in the B2B space, Linkedin is where your greatest opportunities lie. Also, many marketing professionals do not possess relevant skills for Linkedin marketing. This gives you a career advantage over others.
This intensive 2-day Linkedin Marketing Training Course covers the latest Linkedin Marketing strategies, frameworks and concepts. You will learn how to leverage the world’s biggest professional network for your existing business.
To reinforce the concepts, you will be participating in a blend of live exercises, group discussions, role-playing, Q&A sessions and other interactive activities.
You will be provided with a Linkedin campaign manager demo account during the practical sessions on advertising. Participants may also work on their own campaign managers. We encourage participants to have a Linkedin profile before attending (optional).
By the end of the course, you will take away actionable strategies that will enable you to integrate Linkedin to your marketing campaigns.
What You'll Learn
● Review appropriate media platforms and tools, including align the designed LinkedIn profiles and contents tailored to the current trends in meeting organisation objectives.
● Leverage analytics tools and develop networking strategies on LinkedIn and other social media platforms to improve engagement, track performance, and achieve business objectives.
● Plan, execute, and optimise LinkedIn ad campaigns, and utilise tools like LinkedIn Sales Navigator alongside other platforms to improve lead generation and engagement.
Entry Requirements
● Minimum age: 18
● Years of working experience: 1
● Possess basic ICT knowledge such as browsing the web, opening of folders and documents, and basic navigation of software interface
● Motivated learners
● Able to interact with fellow peers
● Proficient in spoken English with at least a secondary education qualification or equivalent
● This course is targeted to PMEs (Professionals, Managers, and Executives) who are in marketing roles or intending to get a job in marketing.