WSQ TikTok Marketing Course
About This Course
With 1.1 billion users globally and 80% of Singapore's users under 33, TikTok is a platform you can't ignore.
Designed to help you navigate this fast growing social media channel, our 2-day TikTok Marketing Course covers all the essentials you need.
Day 1 kicks off with understanding TikTok's algorithms, features, and tools, followed by in-depth sessions on audience analytics and crafting marketing funnel strategies. We cap off the day by guiding you through TikTok content strategies, including how to develop a content calendar.
Day 2 is all about hands-on content creation and analysis. We start with scripting and storyboarding, teaching you the nuts and bolts of creating compelling videos. You’ll gain hands-on experience in video shooting and in-app production tools. You’ll also dive into video editing, utilising TikTok and CapCut, and finish the day with an exploration of TikTok analytics and advertising options.
The course incorporates case studies, role-playing scenarios, and real-time analytics to help you design an audience-focused TikTok marketing strategy. We will assess your performance through group and individual exercises, and a final project, where you'll present a TikTok video embodying what you've learned.
Ready to carve out your space in Singapore's youthful TikTok scene? Join our course to start building your TikTok marketing expertise.
What You'll Learn
• Explain the nuances of TikTok’s algorithm, its features, and tools to make data-driven decisions.
• Gain in-depth insights into TikTok’s audience to tailor content and marketing strategies effectively.
• Develop a TikTok marketing funnel, from raising awareness to building customer loyalty.
• Create a comprehensive content calendar tailored for TikTok, enhancing consistency and engagement.
• Master the craft of TikTok scripting and storyboarding for effective storytelling.
• Shoot compelling videos, including utilisation of TikTok’s in-app production tools.
• Edit TikTok videos, with a focus on using CapCut for post-production.
• Set up TikTok advertising campaigns.
• Measure the effectiveness and ROI of their TikTok campaigns through analytics and optimisation techniques.
Entry Requirements
● Minimum age: 18
● Years of working experience: 1
● Possess basic ICT knowledge such as browsing the web, opening of folders and documents, and basic navigation of software interface
● Motivated learners
● Able to interact with fellow peers
● Proficient in spoken English with at least a secondary education qualification or equivalent
● This course is targeted to PMEs (Professionals, Managers, and Executives) who are in marketing roles or intending to get a job in marketing.