Search Engine Optimization-SEO [Classroom Facilitated] (Part of SCTP)
Training Provider: Nanyang Polytechnic
Course Reference: TGS-2025055217
S$252
Original: S$840
Save S$588
About This Course
This course will enable participants to formulate overarching SEO strategies for the organisation's digital assets and content and evaluate effectiveness of SEO strategies across channels in terms of return-on investment. This will equip them to manage, execute and monitor SEO campaigns across channels and conduct analysis on performance of SEO campaigns.
What You'll Learn
The module will cover the following areas:
- SEO fundamentals
- Keyword research and intent based search optimization
- Site architecture and on-page optimization
- Technical SEO
- Off-page strategies
- Measuring SEO campaigns
- Structuring SEO projects
- SEO fundamentals
- Keyword research and intent based search optimization
- Site architecture and on-page optimization
- Technical SEO
- Off-page strategies
- Measuring SEO campaigns
- Structuring SEO projects
Entry Requirements
Basic English Proficiency:
Able to understand and read English, in order to comprehend trainer's instructions, training materials and participate in class discussions.
Basic Digital Literacy:
Use email, browse the internet and be able to use Microsoft Office.
Course Details
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Note: To apply for this course, visit or contact the training provider directly.
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