Paid Search Engine Marketing-SEM [Classroom Facilitated] (Part of SCTP)
Training Provider: Nanyang Polytechnic
Course Reference: TGS-2025055218
S$252
Original: S$840
Save S$588
About This Course
Through this course, participants will be able to Invest in paid advertising on search engines to maximise traffic on the organisation's digital assets and content on Pay-Per-Click (PPC) models to generate awareness as well as enhance customer engagement and lead conversions.
What You'll Learn
The module will cover the following areas:
- Understand inbound marketing, search and the customer journey to conversion
- Overview of digital marketing and the Google Ads platform
- Setup search and display campaigns
- Understand how to use the Google Display Network for advertising
- Measure and optimise performance
- Understand inbound marketing, search and the customer journey to conversion
- Overview of digital marketing and the Google Ads platform
- Setup search and display campaigns
- Understand how to use the Google Display Network for advertising
- Measure and optimise performance
Entry Requirements
Basic English Proficiency:
Able to understand and read English, in order to comprehend trainer's instructions, training materials and participate in class discussions.
Basic Digital Literacy:
Use email, browse the internet and be able to use Microsoft Office.
Course Details
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Note: To apply for this course, visit or contact the training provider directly.
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