WSQ User Experience & User Interface (UX UI) Design Essentials
About This Course
User Experience (UX) and User Interface (UI) design are no longer just the domain of designers — they are essential skills for anyone involved in planning, launching, or managing digital touchpoints.
This 1-day course provides a practical, beginner-friendly introduction to UX/UI design for professionals in marketing, digital communications, and product-related roles. Learners will explore the core principles of UX design, understand how users interact with digital interfaces, and learn how to visualise user journeys through flow charts and wireframes.
By the end of the course, participants will be able to sketch user-centric layouts, make informed judgments on accessibility and usability, and document their design iterations effectively — all using simple tools and frameworks that support real-world digital projects.
This course is ideal for those who need to collaborate with designers and developers, or who are expected to make design decisions for websites, landing pages, or digital campaigns.
What You'll Learn
- Explain the principles of user experience design and describe how user goals and motivations influence design decisions.
- Develop user interaction flows by identifying steps and visualising them through flow charts.
- Construct basic wireframes to illustrate user journeys and layout designs based on UX principles.
- Evaluate general layouts based on aesthetic and accessibility principles and apply improvements accordingly.
- Document and revise user flow charts and wireframes to reflect design updates and iterative changes.
Entry Requirements
● Minimum age: 18
● Years of working experience: 1
● Possess basic ICT knowledge such as browsing the web, opening of folders and documents, and basic navigation of software interface
● Motivated learners
● Able to interact with fellow peers
● Proficient in spoken English with at least a secondary education qualification or equivalent
● This course is targeted to PMEs (Professionals, Managers, and Executives) who are in marketing roles or intending to get a job in marketing.