WSQ Ecommerce Marketplaces (Shopee & Lazada) Course
About This Course
Take the E-Commerce Campaign Management course to dive into the world of Shopee and experience a revolutionary journey. Over 16 immersive hours, participants will delve into the intricacies of Shopee's ecosystem, mastering store setup, product listing creation, and the art of strategic marketing.
Expert trainers will guide you through the essentials of e-commerce campaigns, from understanding key features to evaluating product listing keywords. Gain proficiency in Shopee data analytics, campaign differentiation, and the setup of marketing mechanics.
With a focus on hands-on learning, this course equips you with the skills needed to navigate Shopee successfully. Whether you're a business owner or an aspiring Shopee entrepreneur, unlock the potential of your online store with this comprehensive course.
What You'll Learn
•Describe the ecosystem of key marketplaces like Lazada, Shopee, Amazon, and Zalora in Singapore.
•Establish an optimised online store on selected marketplaces and manage operations.
•Utilise customer insights for improving segmentation and targeting using marketplace data.
•Develop and implement promotional campaigns on selected marketplaces.
•Design customer retention strategies informed by satisfaction metrics and marketplace feedback.
•Evaluate marketplace campaign performance, applying metrics to optimise campaigns.
•Refine product listings to boost visibility and sales conversions.
•Allocate budgets and resources efficiently to maximise campaign performance.
•Strategise cross-border expansion and manage regulatory challenges across marketplaces.
•Form partnerships and collaborate with business stakeholders to enhance online presence and cross-border trade.
Entry Requirements
● Minimum age: 18
● Years of working experience: 1
● Possess basic ICT knowledge such as browsing the web, opening of folders and documents, and basic navigation of software interface
● Motivated learners
● Able to interact with fellow peers
● Proficient in spoken English with at least a secondary education qualification or equivalent
● This course is targeted to PMEs (Professionals, Managers, and Executives) who are in marketing roles or intending to get a job in marketing.