Communications Channel Management [Classroom Facilitated] (Part of SCTP)
About This Course
This course is designed to provide learners with the skills and knowledge necessary to effectively manage communication channels in alignment with brand and marketing strategies. Learners will develop comprehensive communication channel management plans, conduct negotiations to secure effective channel agreements, and evaluate the performance of communication channels using appropriate tools. The course also covers the identification, selection, and management of distribution channel structures, as well as the communication of channel effectiveness to stakeholders. By the end of the course, participants will be equipped to optimise communication channels to enhance brand positioning and achieve organisational goals.
What You'll Learn
- Develop a Communication Channel Management Plan Aligned with Brand Strategies
- Conduct Negotiations to Achieve Effective Communication Channel Agreements
- Evaluate the Effectiveness of Communication Channels Using Appropriate Tools
- Identify, Select, and Manage Distribution Channel Structures
- Communicate the Effectiveness of Communication Channels to Stakeholders
Entry Requirements
Basic English Proficiency:
Able to understand and read English, in order to comprehend trainer's instructions, training materials and participate in class discussions.
Basic Digital Literacy:
Use email, browse the internet and be able to use Microsoft Office.