Marketing Mix Management [Classroom Facilitated] (Part of SCTP)
About This Course
This course provides learners with an understanding of the marketing mix and its application within the retail industry. Learners will explore the elements of the marketing mix, including product, price, place, and promotion, and how these elements can be effectively managed to achieve organisational objectives. The course covers essential tools and techniques for assessing and evaluating the effectiveness of a marketing mix, as well as strategies for realigning the mix based on performance metrics. Additionally, learners will examine how emerging trends influence marketing mix decisions and develop the ability to adjust the mix in response to changing market conditions. By the end of the course, participants will be equipped with the skills to analyse, monitor, and optimise the marketing mix to drive business success.
What You'll Learn
- Introduction to Marketing Mix and Organizational Frameworks
- Tools, Techniques, and Performance Measurement
- Realignment and Application of Marketing Mix
- How emerging trends influence marketing mix decisions.
Entry Requirements
Basic English Proficiency:
Able to understand and read English, in order to comprehend trainer's instructions, training materials and participate in class discussions.
Basic Digital Literacy:
Use email, browse the internet and be able to use Microsoft Office.