WSQ Ecommerce Essentials
About This Course
This foundational course equips learners with the essential knowledge and practical skills to plan and manage e-commerce campaigns effectively. Participants will gain a strong understanding of the e-commerce ecosystem, explore various business models (B2B, B2C, D2C), and learn how to select and launch on the right platforms. Through real-world case studies and hands-on exercises, learners will be guided on campaign planning, advertising strategies, and leveraging data analytics to optimise performance. By the end of the course, learners will be confident in developing and executing basic e-commerce strategies tailored to their business goals.
What You'll Learn
- Develop e-commerce campaign objectives to establish clear goals for customer acquisition, retention, and revenue growth.
- Design campaign strategies tailored to specific e-commerce business models, incorporating effective management tactics.
- Evaluate e-commerce campaign performance by conducting data analytics and identifying key areas for optimisation.
- Plan advertising campaigns using appropriate online methods and adapt strategies based on customer feedback.
- Create efficient workflows to refine online mechanics and streamline e-commerce operations for better customer experiences.
Entry Requirements
● Minimum age: 18
● Years of working experience: 1
● Possess basic ICT knowledge such as browsing the web, opening of folders and documents, and basic navigation of software interface
● Motivated learners
● Able to interact with fellow peers
● Proficient in spoken English with at least a secondary education qualification or equivalent
● This course is targeted to PMEs (Professionals, Managers, and Executives) who are in marketing roles or intending to get a job in marketing.