Consumer Behaviour
Training Provider: Nanyang Polytechnic
Course Reference: TGS-2025055935
S$71
Original: S$235
Save S$165
About This Course
In this course, participants will examine the major stages of the consumer decision making process and explain how this process is shaped by external and internal influences. Participants will also be able to describe the role and applications of consumer behaviour in the marketplace such as tourism industry.
What You'll Learn
Participants will be taught the need to adopt a more customer-centric focus by analysing how consumers make decisions in an ever-changing, dynamic environment.
Course Details
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