Improve Customer Experience and Sales using WhatsApp Marketing
About This Course
- WhatsApp Marketing Essentials: Learn the step-by-step process for setting up a professional WhatsApp Business profile and leverage on WhatsApp features such as Broadcast Promotional Messages for improved customer engagement, cost-effective communication and increased sales opportunities
- Best Practices for Customer Interaction on WhatsApp: Communicate effectively with customers on WhatsApp by crafting clear and professional responses to inquiries, as well as developing strategies to address complaints and resolve issues swiftly
- Create Marketing Campaigns on WhatsApp: Deliver relevant and permission-based marketing campaigns that drive engagement and sales growth with a data-driven approach of crafting targeted marketing messages that resonate with specific customer groups
- Content Creation for WhatsApp Marketing: Discover the most effective formats and content types to capture your audience's attention, such as captivating visuals and bite-sized educational resources to drive customer engagement and fuel sales growth.
What You'll Learn
- Best Practices for WhatsApp Content Creation: Leverage the full potential of WhatsApp content format by using text, images, and videos effectively, alongside crafting the most engaging content types, like targeted promotions and informative resources.
- Utilising Automation Tools to Streamline Communication: Streamline communication workflows and personalise the customer experience to deliver efficient and positive interactions for your customers.
Entry Requirements
• Aged 18 and above
• Have basic computer literacy Level 2
• Have minimum GCE "N", "O" or "A" Level / NITEC or a diploma qualification and minimum 2 years of working experience; and
• Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59