Customer Data Analysis using AI Tools
About This Course
- Unlock Customer Insights with Customer Data Platforms: Leverage on the latest technology and invest in Customer Data Platforms such as Twilio Segment to unlock the potential for smarter, data-driven marketing campaigns tailored to your customers' unique preferences
- Analyse Consumer Trends & Competitor Strategies: Identify your key competitors, their product offerings and their market strategies to differentiate yourself and cater to unmet customer needs based on consumer trends and behaviours
- Automate Personalised Marketing with AI: Explore powerful AI tools like Twilio Segment to streamline personalised marketing campaigns for all your customers from acquisition to retention and create a more engaging and rewarding experience
- Making Smart Choices with Cost-Benefit Analysis: Discover how cost-benefit analysis helps you weigh the costs and potential benefits of any decision to ensure it ultimately adds value to your business
- Unify Customer Data beyond Online and Offline Silos: Master omnichannel analytics with Twilio Segment to create a unified customer view and make strategic data-driven decisions to boost customer retention.
What You'll Learn
- Drive More Purchases with Twilio Segment: Elevate customer experience with personalised journeys mapped according to their browsing and buying behaviour on websites to encourage more purchases
- Utilise Cost-Benefit Analysis to Business Advantage: Make strategic decisions with confidence after evaluating the costs and potential benefits
- Omnichannel Customer Journey Analysis with Cost Savings: Unify online (website) and offline (POS) data with Twilio Segment for a complete customer view to conduct a Cost-Benefit Analysis and empower data-driven decisions to boost retention and bottom line
Entry Requirements
• Aged 18 and above
• Have basic computer literacy Level 2
• Have minimum GCE "N", "O" or "A" Level / NITEC or a diploma qualification and minimum 2 years of working experience; and
• Have an English language proficiency equivalent of higher of any of the following - GCSE N/O Levels pass in English / WPLN Level 5 / IELTS 5.5 / TOEFL (internet based total) 46-59