WSQ AI and Machine Learning
About This Course
This course equips learners with a practical and business-oriented introduction to Artificial Intelligence (AI) and Machine Learning (ML), focusing on how these technologies can be applied to solve real-world workplace problems. Designed for professionals without a technical background, the course offers step-by-step guidance on using AI- and ML-powered tools through hands-on activities and case scenarios. Learners will explore key concepts such as algorithmic predictions, generative content, and pattern recognition, and apply these capabilities using no-code platforms. By working through structured exercises, participants will evaluate the strengths and limitations of AI tools, interpret output relevance, and assess how AI can be implemented to improve product workflows and decision-making processes.
What You'll Learn
- Explain how AI and ML systems work, including how algorithms generate predictions, create content, or interpret data in product or workflow contexts
- Identify suitable use cases for AI and ML across business functions such as customer service, operations, and marketing
- Apply no-code or pre-trained AI tools (e.g., chatbots, text generators, image classifiers) to complete guided workplace tasks
- Interpret AI-generated outputs such as summaries, confidence scores, or predicted results, and assess their relevance and limitations in business settings
- Evaluate and compare AI tools based on task fit, effectiveness, and implementation feasibility, and communicate recommendations clearly to stakeholders
Entry Requirements
● Minimum age: 18
● Years of working experience: 1
● Possess basic ICT knowledge such as browsing the web, opening of folders and documents, and basic navigation of software interface
● Motivated learners
● Able to interact with fellow peers
● Proficient in spoken English with at least a secondary education qualification or equivalent
● This course is targeted to PMEs (Professionals, Managers, and Executives) who are in marketing roles or intending to get a job in marketing.