WSQ Digital Public Relations
About This Course
This course equips professionals with the skills to plan, implement, and evaluate digital public relations campaigns that strengthen brand credibility and shape public perception. Learners will gain practical tools and strategic frameworks to align PR activities with brand identity, audience expectations, and organisational goals. Through real-world case scenarios and applied learning, participants will develop capabilities in media engagement, message development, budgeting, and crisis communication.
Whether managing in-house communications, supporting campaign execution, or driving media relations, this course empowers individuals to lead with purpose, influence public narratives, and deliver measurable outcomes in today’s digital landscape.
Ideal for professionals across industries seeking to elevate their PR capabilities and contribute to brand-building efforts with clarity and confidence.
What You'll Learn
- Design and execute digital public relations campaigns aligned with brand identity, PR strategy, and audience targeting to drive brand perception and stakeholder engagement.
- Select and organise digital PR tools, tactics, and media options to develop impactful campaigns with consistent messaging across digital platforms.
- Implement digital PR campaigns in accordance with brand strategy and budgets, while managing media channels and monitoring online reputation.
- Evaluate digital PR campaign outcomes using performance metrics and sentiment data, while incorporating legal, ethical, socio-cultural, and crisis communication considerations.
Entry Requirements
● Minimum age: 18
● Years of working experience: 1
● Possess basic ICT knowledge such as browsing the web, opening of folders and documents, and basic navigation of software interface
● Motivated learners
● Able to interact with fellow peers
● Proficient in spoken English with at least a secondary education qualification or equivalent
● This course is targeted to PMEs (Professionals, Managers, and Executives) who are in marketing roles or intending to get a job in marketing.