Social Media Marketing [Synchronous e-Learning] (Part of SCTP)
About This Course
In this module, participants will learn the factors to evaluate potential, suitable and feasible social media marketing opportunities.
They will learn about the mindset and thought process in seeking new ways of utilising social media channels and monitor the effectiveness of social media marketing to the organization.
Participants will be able to draw up a social media marketing strategy best suited to the objectives of the organization to outreach to new consumers and to continually engage current customers.
What You'll Learn
• Evaluate usage of social media and its potential impact on the organisation
• Characteristics of customer behaviour in relation to social media use
• Considerations of consumer reviews and user-generated content
• Evaluate potential and suitability of social media marketing opportunities
• Types of social media platform, tools and their operation
• Determine the feasibility of using different types of social media platforms
• Rules and regulations and terms of use of specific social media platforms
• Privacy legislation and confidentiality requirements
• Copyright and intellectual property considerations
• Establish social media marketing objectives
• Values of building a community of advocates on a social media platform
• Organisational policy and procedures for social media use
• Develop plans for social marketing campaign
• Key elements of an organisational social media plan
• Tools for social media scheduling
• Monitor outcome of social media marketing to review effectiveness
• Factors to monitor and report on social media marketing outcomes
Entry Requirements
Basic English Proficiency:
Able to understand and read English, in order to comprehend trainer's instructions, training materials and participate in class discussions.
Basic Digital Literacy:
Use email, browse the internet and be able to use Microsoft Office.