Develop Marketing Campaigns
Training Provider: Nanyang Polytechnic
Course Reference: TGS-2025058586
S$680
Original: S$1,360
Save S$680
About This Course
The course is design to equip professionals with the skills and knowledge on how to develop a marketing campaigns. Participants will learn how to systematically develop an operational plan that is linked to strategic marketing purposes to communicate the product "story". Participants will also acquire ability to enhance campaign awareness andcampaign visibility. Participants will also learn to evaluate the effectiveness of the campaign performance.
What You'll Learn
At the end of the course, participants will be able to:
* recognise the characteristics of target audience groups in different cultures, countriesand their culinary preferences
* develop operational plans to achieve campagin objectives
* match strategic marketing purposes to product storytelling techniques and structures toaccomodate market segments
* Structure and conceptualise stories to market products
* Select relevant communication tools to reach out to target markets effectively
* Set performance measures for each element of the campaigns
* Monitor and evaluate campaign performance and effectiveness in accordance with performance measures to further refi ne operational plans and marketing stories
* Evaluate media effectiveness against media cost
* recognise the characteristics of target audience groups in different cultures, countriesand their culinary preferences
* develop operational plans to achieve campagin objectives
* match strategic marketing purposes to product storytelling techniques and structures toaccomodate market segments
* Structure and conceptualise stories to market products
* Select relevant communication tools to reach out to target markets effectively
* Set performance measures for each element of the campaigns
* Monitor and evaluate campaign performance and effectiveness in accordance with performance measures to further refi ne operational plans and marketing stories
* Evaluate media effectiveness against media cost
Entry Requirements
Lower Secondary Education Level
Course Details
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