Major Account Management for Strategic Growth
About This Course
The course, "Major Account Management for Strategic Growth," is meticulously designed for professionals involved in managing critical client relationships, particularly within Singapore’s burgeoning Information and Communications Technology (ICT) sector. Participants will acquire advanced competencies essential for effective management of strategic accounts, addressing identified performance gaps such as ineffective client engagement, inefficient utilization of customer data, generic solution offerings, inconsistent execution, and lack of accountability.
The curriculum imparts foundational knowledge in utilizing diverse communication platforms, analyzing customer satisfaction metrics, and crafting tailored product and service solutions. More strategically, it equips learners with the ability to optimize sales and servicing activities and to maintain accountability for key accounts' performance outcomes. Through this course, participants will leverage cutting-edge AI tools, including sentiment analysis, predictive analytics, and natural language processing, thus aligning with Singapore’s commitment to digital transformation and AI integration across industries.
The course directly addresses critical needs identified through comprehensive market research, surveys, and stakeholder analysis, particularly focusing on enhancing client engagement and revenue growth. By aligning training outcomes with industry developments, participants gain competencies highly valued in the job market, significantly enhancing their career prospects, employment stability, and opportunities for job upgrading within the ICT and related sectors. This robust skillset ensures participants can effectively navigate the increasingly competitive and technology-driven market landscape, ultimately positioning them as invaluable assets within their organisations.
What You'll Learn
1. Utilize diverse communication platforms to initiate and maintain customer engagement.
2. Process and analyze customer feedback to identify areas for improvement and enhance satisfaction.
3. Design and present tailored product and service solutions that address specific customer needs and expectations.
4. Optimize sales and service performance through effective tracking, planning, and cross-functional collaboration to drive account growth and customer value.
5. Develop and implement comprehensive strategic account management plans, taking full accountability for achieving sales performance targets and fostering long-term customer satisfaction.
Entry Requirements
The Minimum Entry Requirements to ensure that learners can cope with the course as well as benefitting from peer learning through interaction are as follows:
• Minimum Secondary education and be able to read, listen, speak and write English or at a proficiency level of the Employability Skills Workforce Skills Qualification (ES WSQ WPL Level 4).
• At least 1-2 years of managerial or supervisory experiences or a WSQ Level 3 qualification.
• Age above 25 years old