Digital Marketing
About This Course
In this course, participants will gain a comprehensive understanding of digital marketing strategy and learn how to apply Generative AI tools to enhance marketing effectiveness. They will acquire practical skills in market analysis, audience segmentation and content development. Participants will also learn to design targeted campaigns across the digital marketing funnel and evaluate campaign performances using key performance metrics.
This 2-day course introduces participants to the fundamentals and strategic applications of digital marketing in today’s technology-driven landscape. Covering key areas such as market analysis, market segmentation, content planning and campaign execution, the course equips learners with practical skills to design and implement effective digital strategies. A key focus is placed on leveraging Generative AI tools to enhance marketing creativity, productivity and decision-making. Participants will also learn to analyse competitors, develop customer personas and evaluate campaign performance using real-world digital marketing techniques and tools.
What You'll Learn
- Apply the core principles and strategic framework of digital marketing.
- Leverage Generative AI tools to support marketing research, content creation and campaign planning.
- Identify target segments and develop customer personas.
- Develop and implement content strategies tailored to different stages of the marketing funnel.
- Evaluate digital campaign performance using key metrics and insights.
Entry Requirements
This course is suitable for adult learners with:
1. Basic proficiency in English
2. Familiarity with using computers and internet applications
3. An interest in marketing, communications, or digital media
No prior experience in digital marketing is required.