Sales Funnels and Landing Page Conversion Rate Optimisation
About This Course
This course is designed for business owners, marketers, and digital professionals seeking to enhance their organisation’s online sales performance through the effective use of sales funnels and landing page optimisation. Participants will learn how to apply UI/UX design principles and copywriting techniques to build high-performing landing pages that attract, engage, and convert leads. Developed with insights from real-world business needs and client feedback, the course empowers learners to independently create and evaluate digital assets that support business growth in a competitive digital economy.
What You'll Learn
LO2: Apply a structured UI/UX plan to design and create coherent web properties that align with business and user needs.
LO3: Examine metrics used to perform usability evaluation for digital properties
LO4: Assess the customer behaviour insights for improvements in products, services and digital properties
LO5: Generate recommendations to improve sales funnels design, copywriting, UI and UX
Entry Requirements
1. A Grade 5 in N-Level English or WPLN level 5 or equivalent
2. Basic knowledge on how to use a smartphone
3. Basic knowledge on how to use a computer word processor(MS Word) and email
4. Basic knowledge of Facebook and Instagram social media account or equivalent
5. Basic knowledge of how to surf the internet using a web browser.
6. No required previous work experience, but would be useful for the course