Smart Skills: Copywriting with Generative AI
About This Course
Develop practical AI-powered copywriting skills in this comprehensive 2-day programme designed for professionals ready to enhance their writing capabilities. Ideal for those with novice to intermediate copywriting experience who may be new to AI tools, this course addresses the growing demand for professionals who create compelling, error-free advertising content across multiple channels.
Gain hands-on experience with leading AI platforms including ChatGPT, Claude, Gemini, and Perplexity. Learn to produce professional-standard digital and print advertising copy whilst significantly reducing production time. Through real-world scenarios and extensive practical application, you'll build confidence in using AI to improve your copywriting efficiency and quality.
Develop essential competencies that directly support career advancement in marketing, content creation, and digital communications roles. Learn to leverage AI tools for grammar enhancement, audience analysis, creative brief fulfilment, and compliance checking—skills that employers increasingly seek in today's digital-first marketplace.
Strengthen your position in modern marketing by developing capabilities that are becoming indispensable in the industry. Whether you're looking to enhance productivity, improve content quality, or advance your career, this course equips you with the practical AI skills needed to succeed in contemporary marketing positions.
For the course, learners should have access to a laptop with at least the minimum requirements as follows:
Processor: Intel Core i3-1315U, i5-1334U, or AMD Ryzen 3 / Ryzen 5 7000 series
RAM: 8 GB
Storage: 256 GB
Display: 14-inch with 1366×768 or 1920×1080 resolution
Graphics: Integrated (Intel UHD Graphics or AMD Radeon Graphics)
* It is important that the laptop has access to the internet with no organisational firewalls that may block access to common GenAI tools such as ChatGPT. This would have an impact on the quality of learning in this
What You'll Learn
Through real-world scenarios and AI tools training, discover how to harness generative AI for marketing success. Improve grammar, craft targeted messages using AI writing tools that save time and ensure consistency whilst maintaining professional standards.
Develop confidence in content writing, understanding each platform's unique strengths, and maintaining your creative voice whilst leveraging AI for marketing applications.
Learning Outcomes:
LO1: Use GenAI tools to write grammatically accurate copy that adheres to language conventions
LO2: Generate content with writing quality that meets the requirements of creative brief specifications using GenAI tools
LO3: Apply audience and market insights to write effective advertising copy for digital and print media using GenAI tools
Topics:
T1: Applying Grammar and Syntax Rules in Writing
T2: Using AI Tools for Grammar and Spelling Checks
T3: Identifying and Correcting Spelling and Typographical Errors
T4: Ensuring Subject-Verb Agreement and Tense Consistency
T5: Applying Creative Brief Requirements and Legal Guidelines
T6: Applying Punctuation Rules and Sentence Rewriting Techniques
T7: Using Modifiers and Appropriate Word Choice
T8: Avoiding Common Word Errors
T9: Researching the Product, Market, and Target Audience
T10: Applying Writing Principles for Audience Understanding
T11: Writing Advertising Copy for Broadcast and Interactive Media
T12: Writing Advertising Copy for Print Media
T13: Identifying Essentials of Print Production Processes and Technologies
Entry Requirements
Education Level:
Post- Sec and above
Age:
21 and above
Language & literacy level:
- Basic English proficiency
Experience and pre-requisite skills and knowledge:
- 1 year relevant experience in related role
- Basic computer literacy
- Basic understanding of digital marketing concepts
- Curious about the potential of AI in revolutionizing the advertising creation space and
- A general interest to embrace new technologies in advertising and marketing