Smart Skills: Creative Concepts for Advertising with Generative AI
About This Course
This 2-day course equips professionals with practical skills to use Generative AI tools for creating advertising concepts and content. Participants will learn to leverage ChatGPT, Claude, Gemini, Perplexity, and other media related Generative AI tools for researching target audiences, developing creative briefs, designing storyboards, and producing advertising copy and concepts for broadcast and interactive media.
The course addresses the growing demand for AI-literate marketing professionals, where businesses increasingly seek staff who can efficiently produce quality advertising content using emerging technologies.
Through hands-on practice with authentic advertising scenarios, participants will develop competencies that enhance their employability and enable them to contribute more effectively to their organisation's marketing efforts.
Designed for novice to intermediate users with limited GenAI experience, this course provides foundational skills that support career progression in marketing, creative services, and digital advertising roles.
For the course, learners should have access to a laptop with at least the minimum requirements as follows:
Processor: Intel Core i3-1315U, i5-1334U, or AMD Ryzen 3 / Ryzen 5 7000 series
RAM: 8 GB
Storage: 256 GB
Display: 14-inch with 1366×768 or 1920×1080 resolution
Graphics: Integrated (Intel UHD Graphics or AMD Radeon Graphics)
* It is important that the laptop has access to the internet with no organisational firewalls that may block access to common GenAI tools such as ChatGPT. This would have an impact on the quality of learning in this course.
What You'll Learn
Through practical prompt engineering exercises and other techniques, you'll produce concepts, storyboards, and advertising media using Generative AI, from social media visuals to campaign imagery. Learn to analyse and refine AI-generated content to match your brand voice and meet campaign objectives.
This practical generative AI training equips you with essential advertising with AI capabilities to create professional marketing materials that employers seek and clients value.
Learning Outcomes:
LO1: Analyse a creative brief to identify advertising objectives, deliverables, and audience context using GenAI tools.
LO2: Develop a core advertising message by researching product benefits and a unique selling proposition (USP) with GenAI tools.
LO3: Develop storyboards for multimedia advertising that incorporate motion, audio, and platform considerations with GenAI assistance.
LO4: Refine and optimise GenAI-generated advertising copy for clarity, grammatical accuracy, and tonal consistency.
Topics:
T1: Analysing Target Audience Profiles and Media Types
T2: Assessing the Creative Brief with GenAI
T3: Researching Products to Define Ad Messages with GenAI
T4: Identifying Product unique selling propositions (USPs) and Highlighting Benefits
T5: Developing Storyboards for Multimedia with GenAI
T6: Incorporating Moving Images in Multimedia
T7: Selecting Digital Platforms for Content Publishing
T8: Editing and Refining Text for Clarity and Correctness
T9: Maintaining Consistent Tone and Theme in Text
Entry Requirements
Education Level:
Post- Sec and above
Age:
21 and above
Language & literacy level:
- Basic English proficiency
Experience and pre-requisite skills and knowledge:
- 1 year in relevant experience in related role
- Basic computer literacy
- Basic understanding of digital marketing concepts
- Curious about the potential of AI in revolutionizing the advertising creation space and
- A general interest to embrace new technologies in advertising and marketing