Principles of Marketing (part of the MC2 of Diploma in Business Practice (Customer Relationship & Service Management))
About This Course
This is part of Modular Certificate in Business Essentials (MC2) of Diploma in Business Practice (Customer Relationship & Service Management)
This module consists of 45 hours of training.
What You'll Learn
1. Examine the business environment by collecting marketing information to improve a product marketing plan.
2. Design customer-driven marketing programs to build customer relationships and capture value for a firm by applying the marketing mix strategies.
3. Explain how consumers think about and behave towards an organisation and its market offerings by reviewing the consumer buying influences and processes.
4. Explain how firms make customer-driven marketing strategy decisions with reference to market segmentation, targeting and differentiation for maximum competitive advantage.
Entry Requirements
Applicants with any of the following qualifications are invited to apply for the course:
1. Minimum of 3 GCE ‘O’ Level credits, including English, Mathematics and at least 1 year of relevant working experience;
2. NITEC with GPA ≥ 3.5 OR
GPA ≥ 3.0 and at least 1 year of relevant working experience;
3. Higher NITEC with GPA ≥ 2.0 OR
GPA ≥ 1.5 and at least 1 year of relevant working experience;
4. NITEC in Services / Technology with GPA ≥ 3.5 and at least 1 year of relevant working experience;
5. Higher NITEC in Services / Technology with GPA ≥ 2.0 and at least 1 year of relevant working experience;
6. Relevant WSQ Advanced Certificate (or higher), and at least 1 year of relevant working experience and Workplace Literary & Numeracy (WPLN) at Level ≥ 6.
7. Others - At least 2 years relevant work experience (subject to interview/assessment).
Recognition of Prior Learning (RPL)
Applicants who do not meet the entry r