Customer Experience Management (part of the MC4 of Diploma in Business Practice (Customer Relationship & Service Management))
About This Course
This is part of Modular Certificate in Service Management (MC4) of Diploma in Business Practice (Customer Relationship & Service
Management).
This module consists of 30 hours of training.
What You'll Learn
Explain the concept of managing customer experience with respect to the various channels of interactions in today’s business environment by using key performance indicators and customer satisfaction metrics.
2. Explain the benefits of holistic customer experience management versus the conventional focus of managing single touchpoints by applying concepts of effective feedback mechanisms and branded customer experience.
3. Explain how to manage and motivate frontline employees to deliver customer satisfaction by applying concepts of human resource practices.
Entry Requirements
Applicants with any of the following qualifications are invited to apply for the course:
1. Minimum of 3 GCE ‘O’ Level credits, including English, Mathematics and at least 1 year of relevant working experience;
2. NITEC with GPA ≥ 3.5 OR
GPA ≥ 3.0 and at least 1 year of relevant working experience;
3. Higher NITEC with GPA ≥ 2.0 OR
GPA ≥ 1.5 and at least 1 year of relevant working experience;
4. NITEC in Services / Technology with GPA ≥ 3.5 and at least 1 year of relevant working experience;
5. Higher NITEC in Services / Technology with GPA ≥ 2.0 and at least 1 year of relevant working experience;
6. Relevant WSQ Advanced Certificate (or higher), and at least 1 year of relevant working experience and Workplace Literary & Numeracy (WPLN) at Level ≥ 6.
7. Others - At least 2 years relevant work experience (subject to interview/assessment).
Recognition of Prior Learning (RPL)
Applicants who do not meet the entry r