Sell Smarter Online
About This Course
This intermediate-level course empowers retail and marketing professionals to develop, execute, and monitor e-commerce campaigns using data-driven strategies. Covering campaign planning, platform optimization, analytics, and customer engagement, it addresses the growing need for digital sales capabilities in online retail. Learners will gain practical skills aligned with industry practices, enhancing their ability to improve campaign performance, customer satisfaction, and ROI. The course supports job role upgrading for those in digital marketing, retail operations, and e-commerce management. Ideal for learners with some prior knowledge in digital marketing or online business fundamentals.
What You'll Learn
Key competencies include:
1. Campaign Analytics – Monitor and analyse campaign performance using tools like Google Analytics.
2. Customer Experience Management – Optimise online store setup and manage customer feedback channels.
3. Strategic Execution – Align campaign objectives with digital marketing methods including SEO, email, and social media.
4. Platform Optimization – Schedule and tailor content across platforms such as TikTok, Shopee, and Instagram.
5. Testing & Refinement – Apply A/B testing, review outcomes, and enhance campaign strategies for better results.
Entry Requirements
Age: 18 years old and above
Minimum Education: Secondary
Minimum PSLE English Language Score of C (pre-2021 system) or AL6 (post-2021 system)
Working experience: No minimum working experience
Be able to speak, listen and read English at a proficiency level not lower than the Employability Skills Workforce Skills Qualification (ES WSQ) Workplace literacy (WPL) Level 3