Content Innovation with AI
About This Course
This intermediate-level course equips learners with practical skills in multimedia content creation using both traditional and AI-driven tools. It covers concept development, stakeholder alignment, copyright compliance, storytelling, and vendor collaboration. Participants will also explore and evaluate emerging tools for more efficient and innovative production. Designed for professionals in digital media, communications, and content marketing, this course helps learners improve their creative output, align with project requirements, and enhance their employability or job upgrading prospects in creative, branding, and marketing roles.
What You'll Learn
• Content Planning & Stakeholder Alignment – Develop content concepts and align them with stakeholder goals and visual principles.
• Content Production & Compliance – Produce multimedia content that adheres to copyright and licensing guidelines using AI tools
• Storytelling & Sourcing – Apply storytelling techniques to assess and source suitable external content and vendors.
• Creative Tool Research & Application – Evaluate and recommend new content tools to boost creative workflows.
Entry Requirements
Age: 18 years old and above
Minimum Education: Secondary
Minimum PSLE English Language Score of C (pre-2021 system) or AL6 (post-2021 system)
Working experience: No minimum working experience
Be able to speak, listen and read English at a proficiency level not lower than the Employability Skills Workforce Skills Qualification (ES WSQ) Workplace literacy (WPL) Level 3