Power Up Your Social Presence
About This Course
This intermediate-level course empowers media and communication professionals to create, manage, and optimise social media content tailored for diverse platforms. Learners will develop digital storytelling skills, apply content editing techniques, build personal brands, and use audience feedback to improve content. The course also covers platform-specific tools, legal guidelines, and creative delivery strategies. With growing industry demand for digital engagement, this course helps learners stay competitive and job-ready for roles in journalism, social media strategy, and digital content production.
What You'll Learn
• Responsible Digital Communication – Respond to comments in line with copyright laws and ethical guidelines.
• Content Editing & CMS Use – Edit social content and guide others in using content management systems.
• Personal Branding – Build and maintain a strong online professional presence.
• Audience Analysis – Use social media metrics to assess content performance and guide improvements.
• Visual Storytelling – Combine visuals and text to craft concise, engaging stories.
• Creative Content Delivery – Tailor content to platform preferences and target audience usage patterns using evolving tools.
Entry Requirements
Age: 18 years old and above
Minimum Education: Secondary
Minimum PSLE English Language Score of C (pre-2021 system) or AL6 (post-2021 system)
Working experience: No minimum working experience
Be able to speak, listen and read English at a proficiency level not lower than the Employability Skills Workforce Skills Qualification (ES WSQ) Workplace literacy (WPL) Level 3