Product Development Strategy
About This Course
This intermediate-level course equips learners with the essential knowledge and applied skills to manage products strategically from market analysis to lifecycle execution. Designed for professionals in the design, cosmetics, retail product, and electrical appliance, manufacturing sectors, the course provides a practical framework for understanding consumer, competitor, and technology trends, interpreting product performance data, planning product roadmaps, managing product lifecycle transitions, aligning go-to-market efforts, and proposing improvements to drive performance. Learners will gain core competencies in product analysis, planning, and execution, enhancing their ability to contribute to product innovation, brand success, and market competitiveness. By bridging real-world industry practices with structured decision-making tools, this course supports career advancement in product management roles, enabling upskilling for job expansion or role transition, and increases employability in dynamic, innovation-driven industries.
What You'll Learn
• Evaluate product performance using structured data
• Draft product requirement documents (PRDs) using roadmap components
• Manage product transitions and lifecycle planning
• Coordinate promotional efforts in line with strategic product goals
• Recommend product or branding improvements to enhance outcomes
Entry Requirements
Entry Requirements
- 1 year of working experience in any sector; and
- Workplace Literacy and Numeracy (WPLN) 4 or equivalent
*Learners without the right WPLN or equivalent qualifications can be accepted if they have at least 3 years of relevant working experience in design or media-related roles, subject to the MR’s approval.