Social Commerce, Integrating Customer Acquisition and Sales
About This Course
LO1 - Differentiate how various marketing channels achieve the organisational marketing requirements
LO 2 - Examine different marketing technologies to determine suitable channels, platforms, and tools for marketing activities
LO 3 - Analyse the impact of different digital platforms and tools on business performance to define a comprehensive marketing plan that uses an optimal channel mix.
LO 4 - Apply marketing mix assessment tools and channel-specific performance indicators to match suitable marketing programs to different product or service offerings.
LO 5 - Examine customer responses and sales data to determine relationships between marketing channel mix and business performance.
LO 6 - Correlate marketing mix data with sales results to reveal how each mix element contributes to overall performance.
LO 7 - Examine how traditional and digital marketing strengths and limitations impact integration decisions, to recommend optimized steps based on this analysis.
What You'll Learn
Whether you're looking to improve customer engagement, streamline your marketing mix, or expand your sales through social media platforms, this course provides actionable frameworks and tools to plan, execute, and evaluate integrated digital campaigns. You’ll gain hands-on experience in aligning business goals with marketing objectives, optimizing platform selection, and enhancing marketing performance through data-driven decision-making.
Entry Requirements
1. A Grade 5 in N-Level English or WPLN level 5 or equivalent
2. Basic knowledge on how to use a smartphone
3. Basic knowledge on how to use a computer word processor(MS Word) and email
4. Basic knowledge of Facebook and Instagram social media account or equivalent
5. Basic knowledge of how to surf the internet using a web browser.
6. No work experience required; however some work experience would be useful