SEO in the age of Generative AI
About This Course
This course is designed for digital marketers, content strategists, and business professionals aiming to elevate their organisation’s online presence through advanced SEO techniques. Participants will learn to apply strategic keyword planning, technical SEO practices, content optimisation, and link-building strategies to improve website visibility and ranking across major search engines. Informed by industry trends such as generative AI, social media SEO, and voice search, the course equips learners with practical tools and frameworks to drive measurable results and support long-term digital growth in an increasingly competitive online landscape.
What You'll Learn
LO2: Evaluate different internet marketing and SEO strategies of a website
LO3: Critique keyword and SEM practices; and recommend adjustments that align keyword performance with overall marketing objectives
LO4: Justify new content pieces that effectively target selected keywords in alignment with SEO objectives.
LO5: Judge the contribution of collaborative content planning on website and social media on SEO performance.
LO6: Evaluate the effectiveness of link building strategies on improving search engine rankings by analyzing campaign data and SEO metrics.
LO7: Evaluate the impact of SEO keyword rankings on newly developed code by the development team, using ranking data to assess the effectiveness of implemented SEO best practices.
LO8: Formulate an SEO strategy that reflects organisational goals and responds to emerging technology trends.
Entry Requirements
1. A Grade 5 in N-Level English or WPLN level 5 or equivalent
2. Basic knowledge on how to use a smartphone
3. Basic knowledge on how to use a computer word processor(MS Word) and email
4. Basic knowledge of Facebook and Instagram social media account or equivalent
5. Basic knowledge of how to surf the internet using a web browser.
6. No work experience reequired; however some work experience will be useful