Modular Certificate in Service Marketing (part of Diploma in Business Practice (Customer Experience & Relationship Management))
About This Course
The Modular Certificate in Service Marketing (MC4) comprises 180 hours of training, covering the following modules:
• Market Research & Intelligence (45 hours)
• Consumer Psychology (45 hours)
• Digital Marketing (45 hours)
• Service Marketing Project (45 hours)
What You'll Learn
• gain practical knowledge on how to anticipate and respond to shifting consumer preferences, ultimately enabling businesses to design more effective marketing strategies and enhance customer experience.
• be equipped with the skillset to design a research study, collect and analyse the data, and present the findings via data visualisation methods and storytelling techniques.
• will acquire the knowledge and skills to navigate the evolving digital landscape and leverage it to achieve business success.
• be equipped with the competencies to create data-drive, customer-centric marketing strategies that can drive business success in the service industry.
Entry Requirements
The admission requirement(s) is/are:
a) A minimum of 3 GCE ‘O’ Level credits, including English, Mathematics and at least 1 year of relevant working experience.
b) NITEC with GPA ≥ 3.5 OR GPA ≥ 3.0 and at least 1 year of relevant working experience.
c) Higher NITEC with GPA ≥ 2.0 OR GPA ≥ 1.5 and at least 1 year of relevant working experience.
d) NITEC in Services / Technology with GPA ≥ 3.5 and at least 1 year of relevant working experience.
e) Higher NITEC in Services / Technology with GPA ≥ 2.0 and at least 1 year of relevant working experience.
f) Relevant WSQ Advanced Certificate (or higher), and at least 1 year of relevant working experience and Workplace Literary & Numeracy (WPLN) at Level ≥ 6.
g) Candidates with at least 2 years of relevant work experience (subject to interview/assessment).