Destination And Attractions Management (Part of SCTP)
About This Course
As travel becomes more affordable and travelers more sophisticated, destinations and attractions are evolving and new ones constantly emerging to cater to the need for more unique and tailored experiences. Learners will gain a basic understanding of destination and attractions management issues and practices – how they are developed and operated, including design, marketing, funding, and operations management. The positive and negative effects of tourism activities in destinations, and the effects they have on host communities will be studied, highlighting how they can be made more environmentally and socio-economically more sustainable in the long-run. Trends impacting the development and operations of destinations and attractions will also be discussed.
What You'll Learn
1. Describe the basic concepts of a destination and visitor attractions, and explain tourist destination and attraction management practices by stating examples of development policies, decision-making, marketing, financial management, and operations management.
2. Describe the varying roles of investors, experts, visitors, and residents with reference to their influence on managing destinations and attractions sustainably.
3. Analyse how destinations and attractions develop and compete by applying management concepts employed by them.
4. Analyse the developmental initiatives and operational procedures of various attractions with the objective of proposing improvements.
Entry Requirements
No Minimum Requirements for work experience or education qualification