Practices of Customer Relationship Management (Part of SCTP)
Training Provider: Nanyang Polytechnic
Course Reference: TGS-2026061722
S$255
Original: S$849
Save S$594
About This Course
In today’s workplace, organisations need to employ graduates who not only possess customer-centric mindsets, but also graduates who are familiar and are equipped with the ability to plan and implement CRM strategies. In this module, through case studies and scenario-based learning, students will be taught to understand and apply the basic CRM analytical techniques and tools, CRM technology, and integrated CRM solutions. It also
introduces the use of CRM systems to enhance the effectiveness of CRM implementation.
What You'll Learn
At the end of this CmU, learners will be able to:
1. Explain the methods to optimize company’s profits by focusing on having a relationship-oriented culture, implementing CRM strategies, and demonstrating the use of CRM technology in facilitating relationship building.
2. Recommend strategies to strengthen relationships with the customers with reference to the Customer Service framework, multichannel communications strategy, concept of individualised customer proposition, and effective data management.
3. Describe the different relationship policies and relationship management strategies in relation to managing the different phases of a relationship lifecycle of a customer.
4. Describe the different functions of a CRM system in relation to data management, sales, marketing and service management.
1. Explain the methods to optimize company’s profits by focusing on having a relationship-oriented culture, implementing CRM strategies, and demonstrating the use of CRM technology in facilitating relationship building.
2. Recommend strategies to strengthen relationships with the customers with reference to the Customer Service framework, multichannel communications strategy, concept of individualised customer proposition, and effective data management.
3. Describe the different relationship policies and relationship management strategies in relation to managing the different phases of a relationship lifecycle of a customer.
4. Describe the different functions of a CRM system in relation to data management, sales, marketing and service management.
Entry Requirements
No Minimum Requirements for work experience or education qualification
Course Details
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