Customer Psychology & Analytics (Part of SCTP)
Training Provider: Nanyang Polytechnic
Course Reference: TGS-2026061723
S$255
Original: S$849
Save S$594
About This Course
In today’s workplace, organisations need to employ graduates who not only possess customer-centric mindsets, but also graduates who are familiar and are equipped with the ability to plan and implement CRM strategies. In this module, there will be opportunities for the learners to gain good understanding of the way customers behave as they go through the decision-making process of making a purchase or choosing a company to buy from. The learners will also learn the usage of data
analytics to enable companies to better understand the collective behaviour of customers and how to improve the products/services based on those insights.
What You'll Learn
At the end of this CmU, learners will be able to:
1.Identify the benefits gained with reference to organisations which build customer relationships using various customer-centric strategies and customer psychology theories.
2. Explain important aspects of the customer decision-making process with respect to the mechanism of consumer learning by using key theories relating to decision making process.
3. Illustrate the influence of perception, motivation, self-concept, attitude and persuasion with respect to consumer behavior by applying analysis to understand the challenges of influencing customers.
4. Recommend ways to improve customer relations and enhancing customer retention with respect to the use of customer analytics by applying different decision-making tools and techniques.
1.Identify the benefits gained with reference to organisations which build customer relationships using various customer-centric strategies and customer psychology theories.
2. Explain important aspects of the customer decision-making process with respect to the mechanism of consumer learning by using key theories relating to decision making process.
3. Illustrate the influence of perception, motivation, self-concept, attitude and persuasion with respect to consumer behavior by applying analysis to understand the challenges of influencing customers.
4. Recommend ways to improve customer relations and enhancing customer retention with respect to the use of customer analytics by applying different decision-making tools and techniques.
Entry Requirements
No Minimum Requirements for work experience or education qualification
Course Details
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